Ukrtelecom
CREATING AN INTERACTIVE PLATFORM WITH GAME MECHANICS
TASK
To present the new company anthem to thirty thousand of UKRTELECOM employees in an interactive form
At the request partners, our agency created the corporate UKRTELECOM anthem, but this was only half the task. It was more important to present it to 30,000 employees in a truly memorable way.
We decided to implement this project using an online quest: the composition of the new anthem was divided into several parts and encrypted. Employees of the partner's regional offices gained access to individual parts of the composition using a specially created portal.

The participants in the activity were asked to answer the quest questions and gradually decipher the hymn. Finally, when all regions gave the correct answers, a complete composition of the anthem became available for listening.
COFFEE, DONUTS
creative
New Market Solutions
Kazimir Malevich 86-P st., office 312
Tel.: +38 067 21 791 94
e-mail: logvynenko.nms@gmail.com