Lactalis
DEVELOPMENT OF AN ALL-UKRAINIAN CAMPAIGN FOR THE LOKO-MOKO BRAND
TASK
To involve parents of 4-10 years aged children into communication around Loko Moko products.
In order to increase awareness and sales of products under the Loko Moko brand, Lactalis approached us with the idea of organizing a large-scale Ukrainian-wide campaign, which would include the BTL component, as well as digital activation.
We offered 2 mechanics: as part of an off-line campaign, along with Loko-Moko products, children received coloring books with images of RIO2 cartoon characters as a gift. After coloring all the characters, you could send the album to Lactalis and take part in a raffle and win tablets and other prizes.
As part of our online activity, we created a promo page with a game for children, also RIO2-styled and, of course, with all the heroes that everyone loves.
COFFEE, DONUTS
creative
New Market Solutions
Kazimir Malevich 86-P st., office 312
Tel.: +38 067 21 791 94
e-mail: logvynenko.nms@gmail.com