TASK
To arrange presentation of the new city SUV Kia Stonic for the current and potential customers.

Car brands often use prudent approach even in communication to young audience. Having a chance to present a new crossover KIA Stonic we caught its young spirit and decided to emphasize its bright range of colors and opportunity to select multy-color variations.

The visual style of the presentation was based on urban graffiti. Graffiti elements were widely used in the design of the showroom, which hosted the presentation, and even the images of the vehicle were submitted in the form of sketches. One of the demo cars also received its portion of special graffiti; later this style was applied by our partners to decorate test-drive fleet cars.

Event was attended by more than 150 guests, while the NMS team provided not only the organization and support of the presentation, but also the announcing campaign including e-mail marketing, registration of guests and their accompaniment until the beginning of the event.

COFFEE, DONUTS

creative

New Market Solutions
Kazimir Malevich 86-P st., office 312
Tel.: +38 067 21 791 94
e-mail: logvynenko.nms@gmail.com