TASK
To create a "legend" for the Ukrainian brand EXOL so that it is perceived as a TM with German roots.

German products possess a high level of trust among Ukrainians. Group of companies GALNAFTOGAS decided to use this opportunity to reposition its brand of car care products and to fix its "foreign" origin in customers' perception.

To make such repositioning possible NMS developed a new brand positioning concept, furthermore, offered EXOL identity vision and new package design for partner`s products.

COFFEE, DONUTS

creative

New Market Solutions
Kazimir Malevich 86-P st., office 312
Tel.: +38 067 21 791 94
e-mail: logvynenko.nms@gmail.com